When a company designs with a mission

The world of animal rescue can be a sad and scary place. It is easy to focus on the horrors that humans visit upon animals that have no voice leaving us discouraged, sad and often feeling hopeless. So, when we find a company shining its bright light on animal welfare issues, we have to celebrate with bells on, music blaring and a virtual parade.

Enter Fabiana Rodriguez and her amazing one-woman show, Oki Doggy – Handmade thoughtful designs to help homeless pets. Fabiana is a graphic designer who is as committed to supporting animal rescue as she is to growing her delightful line of leashes, collars, t-shirts, bed covers and more – all of which support animal rescue efforts.


Fabiana arrived in Los Angeles via Argentina in 1993 and while working as a barista, a chance encounter gave her a start in the fashion where she started designing for Target, Forever21, Urban Outfitters and JC Penny, among others.

A New Journey

As Fabiana says, “you never know where you will end up” and another chance encounter during her first time at her local West Los Angeles Animal Shelter led her down an entirely new path. At the shelter, Fabiana met a dog, named Mocha. It was instant love and Mocha had found her forever home. A flea infestation shortly after Mocha arrived home led Fabiana to design reusable, washable fashion covers for dog beds. By using recycled materials and stuffing the covers with old t-shirts, linens, dishtowels and other used clothing, Fabiana created a sustainable and easy to care for dog bed that is both fashionable and functional.

Mission drieven business

Then, Oki Doggy was born. A line of handmade thoughtful products for dogs and their friends, and by friends, I mean human friends!  Her line includes a variety of designer fabrics translated into duvet and cushion covers, bows, toys and more, inspired to mix and match with your home decor and there is a line of AWESOME graphic rescue T-shirts for those of us with opposable thumbs!

Mission Driven Design

angela-rescue-walkAs an animal advocate Fabiana is, through Oki Doggy, on a mission to support animal welfare, which is why giving back is the most important core value of the company. Fabiana’s fashion-forward rescue
t-shirt line, WEAR L.O.V.E. (Loving Owners Versus Euthanasia), launched in 2015 and has been growing steadily. Her t-shirt line gives back the biggest rewards. No doubt the jump start happened when Oki Doggy’s T-shirt line supported the efforts of Angela Adan’s recent Girl On A Mission Tour, which was a life changing experience for many dog owners around the country, (including yours truly!) Fabiana donates $7 per T shirt sold! 


[one_third]My other favorite rescue t-shirt from OKIDoggy in support of Angela Adan's Girl on a Mission Dog Training Tour[/one_third][one_third] My favorite rescue t-shirt. Support the Girl on a Mission Tour[/one_third][one_third_last]Dog training fundraiser [/one_third_last]


As of today the Wear L.O.V.E. Collection has expanded and now includes handcrafted leashes, collars and bandanas to complete the perfect giving circle. 

When companies design with a mission, amazing things can happen! Click To Tweet

But, Fabiana wanted to do even more so she added the Chain of Love. This is Oki Doggy’s commitment to give back. 15% from every purchase goes towards rescues. The products listed in the Chain of Love section of the website (look for the items with the heart icon) along with the Wear L.O.V.E. Collection are the ones that really give back, from $1 up to $7 per item! 



The ‘Chain of Love’ is the whole concept of giving back. “What goes around comes around” is my favorite quote and this is why I put so much love in to each single product I create. I want people to feel, to perceive the dedication that it is behind my work to keep them coming back and support my cause.  

                                                                                 – Fabiana, Oki Doggy

Giving back is the core of Oki Doggy. Fabiana wants people to fall in love with her creations and to continue the connected chain. When asked about her motivation, Fabiana says, “An entire mechanism that continues to flow and generates a positive outcome every single time. I’m convinced that giving back should become the NEW way to buy things. It’s like making your money go further, as an added value. Why not contribute to improve something when buying things, beyond the mere motivation of satisfying a material need?”  We all shop so why not look at a new way to buy things – something that also fulfills the soul?” Oki Doggy hopes this kind of shopping with a purpose will become the norm in a near future.

[one_third] okd-toy-bin[/one_third][one_third] okd-pizza-toy[/one_third][one_third_last] okd-collar[/one_third_last]

Fabiana wants people to learn about her mission and for Oki Doggy to become the place they go to buy awesome dog and human gear that impacts the lives of animals in need. With her focus on uniqueness, great quality and  fair prices that give back, I am sure she will achieve both goals.

I am always looking for companies who walk the talk and Oki Doggy has demonstrated a commitment to animal welfare that is inspiring and worth supporting. Quality handmade products that benefit animal welfare and community outreach? Sold! 

The holidays will be here before you know it. This year, consider giving a gift that gives back, like Oki Doggy Pets!


Oki Doggy Pets will be joining our upcoming Holidays, Hounds, and Hot Buys Gift Guide & Giveaway sponsored by these six elite pet bloggers:

[one_third] a-dod-walks-into-a-bar [/one_third][one_third]Dog tricks and treats for Halloween 2016 [/one_third][one_third_last]my-life-with-dogs-logo-white[/one_third_last]

[one_third] holiday gift guide and giveaway[/one_third][one_third]Holiday gift guide and giveaway 2016 [/one_third][one_third_last] holiday gift guide and giveaway[/one_third_last]

The giveaway launches 11/25/2016! 



By |2016-11-04T19:09:11+00:00November 4th, 2016|Daily Dog Life, Dogs, Interviews, Pet Parents, Rescue|40 Comments

About the Author:

Alison Reder


  1. Rebecca at MattieDog November 8, 2016 at 8:46 pm - Reply

    We came across Oki Doggy through your social media post – and we fell in love! We adore WEAR L.O.V.E. (Loving Owners Versus Euthanasia) – brilliant! Our favorite shirt is the coffee rescue repeat – we may settle on that one!
    Rebecca at MattieDog recently posted…Easy To Make Salmon Sliders For Your Hangry Dog!My Profile

    • SimonDawg November 9, 2016 at 5:41 pm - Reply

      I’m so glad you found Oki Doggy through our post! Yay! If I thought I could pull off “Rescue Gangsta” that would be my t-shirt of choice 😉 Second choice is the “Coffee, Rescue, Repeat”

    • Fabiana Rodriguez November 9, 2016 at 6:29 pm - Reply

      That’s a bestseller Rebecca. Dogs and coffee are just the perfect combo!

  2. Tonya Wilhelm November 9, 2016 at 6:53 am - Reply

    That is some really cool gear! Thank you so much for sharing. Awesome designs and such a great cause.
    Tonya Wilhelm recently posted…Natural Dog Shampoo Review: 4-Legger Conditioning ShampooMy Profile

    • SimonDawg November 9, 2016 at 5:42 pm - Reply

      It was an absolute pleasure writing this post. So glad you like Oki Doggy’s designs 🙂

  3. Amy Shojai, CABC November 9, 2016 at 7:48 am - Reply

    I love companies that give back, and that have a cause as part of their mission statement. On top of that, the shirts are actually really cute! Bravo.

  4. Nichole November 9, 2016 at 8:24 am - Reply

    I’m in love with that Coffee Rescue Love Repeat sweatshirt!

    • SimonDawg November 9, 2016 at 6:03 pm - Reply

      Me too! But only because my daughter told me that I couldn’t pull of the “Rescue Gangsta” version 😉

      • Fabiana Rodriguez November 9, 2016 at 6:26 pm - Reply

        Come on and do it! I’m 47 and I’m wearing it with pride. The “rescue gansgta” Tee Shirt has a soft spot in my heart cause it was my very first design and that represents my rescue soul very well. When it comes down to rescue dogs I’m a real gangsta, believe me!!

        • SimonDawg November 9, 2016 at 6:28 pm - Reply

          If you say I can pull it off, then I may just have to give it a try! 😉 Thank you for sharing your story with my readers.

  5. Joely Smith November 9, 2016 at 8:32 am - Reply

    I personally LOVE businesses that give back – be that to the human race or our furry friends. I will absolutely be shopping with them and would love to promote them as well since I feel they would be a great “fit” for my fashion blog that often features pets. I think what they are doing is pawsome!
    Thank YOU for featuring them and showing them some LOVE!
    Joely Smith recently posted…Only 2 Out of 10 Americans Say They Are Ready – Are You? Survival Food, Start Prepping! Plus, Survival Bag Packing Tips.My Profile

    • SimonDawg November 9, 2016 at 6:06 pm - Reply

      I’m so glad you liked the post and I would be happy to connect you with Fabiana. She is incredible and her commitment is genuine!

  6. Hindy Pearson November 9, 2016 at 9:39 am - Reply

    Wow what a great story. Thanks for calling attention to her kindness, compassion and fab designs. I agree with you, when I hear of a company that gives back, I don’t hesitate to support them, or encourage others to do the same. How can you not want to do what you can to help this type of person and her company succeed!

    • SimonDawg November 9, 2016 at 6:08 pm - Reply

      Exactly! I want to believe that she’s right and that we can change the way people shop when companies offer great products that give back 🙂

  7. Kelly November 9, 2016 at 10:06 am - Reply

    Fabinana’s story is truly inspirational! What beautiful, stylish products and what’s even better is that proceeds go to a great cause!

  8. Talent Hounds November 9, 2016 at 11:21 am - Reply

    Fabiana sounds like an amazing woman who is really making a difference. Any item from her line would make a great gift for the holiday’s.

    • SimonDawg November 9, 2016 at 6:24 pm - Reply

      Agreed on all counts! Keep an eye out for posts about our upcoming #houndsandholidays gift guide and giveaway! One of the prize packages includes a gift package from Oki Doggy and we will also have a couple of Oki Doggy gift cards to giveaway as flash giveaway prizes! 🙂

  9. Sherri November 9, 2016 at 12:36 pm - Reply

    These are great products. What a great story. I particularly love the pizza and bed – and the fact her label makes the branding obvious. Inspirational.

    • SimonDawg November 9, 2016 at 6:25 pm - Reply

      So glad you liked the post and Fabiana’s story. She’s pretty special and her work is fantastic!

  10. Cathy Armato November 9, 2016 at 12:59 pm - Reply

    Sounds like a great product line & an even greater mission! Thanks for sharing.
    Love & biscuits,
    Dogs Luv Us and We Luv Them
    Cathy Armato recently posted…I Love A Dog Parade!My Profile

    • SimonDawg November 9, 2016 at 6:21 pm - Reply

      It’s a great line and a great cause and I am thrilled to share Fabiana’s mission.

  11. Tenacious Little Terrier November 9, 2016 at 2:29 pm - Reply

    It’s nice how she gives back to the rescue community. I like that pizza toy.
    Tenacious Little Terrier recently posted…Brother from Another MotherMy Profile

    • SimonDawg November 9, 2016 at 6:21 pm - Reply

      I think Mr. N might need a pizza toy in his holiday stocking… 😉

  12. Amber Ketchum November 9, 2016 at 2:29 pm - Reply

    All her items are so cool! I really love products that promote an adoption culture and Fabiana’s stuff does just that. I loved the yellow hankercheif! Your website looks amazing! Really professional

    • SimonDawg November 9, 2016 at 6:19 pm - Reply

      Thanks, Amber! I’m so glad you like the post and the website 😉

  13. Talent Hounds November 9, 2016 at 2:49 pm - Reply

    Love the design with a mission philosophy and very cool tee shirts. #RescuesRock
    Talent Hounds recently posted…Is Benji an adorable miniature Husky puppy or an Alaskan Klee Kai?My Profile

  14. Ruth Epstein November 9, 2016 at 5:30 pm - Reply

    I love this idea and that is why we set up auction4petsupplies.com so that people who make pet related items can have an outlet to list and sell plus help rescue organizations.

    • SimonDawg November 9, 2016 at 5:39 pm - Reply

      You have a wonderful mission as well. 🙂

  15. Beth November 9, 2016 at 7:23 pm - Reply

    They offer a lot of really great products and I love that they give back to rescues! I’m looking forward to the giveaway!
    Beth recently posted…Spotlight: Tundrada | Pet Portraits On WoodMy Profile

    • SimonDawg November 25, 2016 at 7:51 am - Reply

      The #houndsandholidays giveaway starts today!

  16. Sweet Purrfections November 9, 2016 at 8:39 pm - Reply

    I really love it when someone combines their talents with their passions to help animals.

  17. Malaika Fernandes November 10, 2016 at 1:15 am - Reply

    I am definitely going to check this brand out they have such a cool range especially loved the T that says rescue gangsta!!. Absolutely win win to wear a fabulous brand that contributes to a cause close to my heart
    Malaika Fernandes recently posted…Is Your Dog a Fussy Eater?My Profile

    • SimonDawg November 25, 2016 at 7:55 am - Reply

      Fabiana is amazing and I totally agree about the “Rescue Gangsta” shirt. It’s AWESOME!!

  18. The Daily Pip November 14, 2016 at 4:55 am - Reply

    OMG, I hardly know where to start. I pretty much love everything about this. I love her mission and that she’s found a way to use her talents and do what she loves while helping animal rescue. The shirts look pretty amazing and I might just buy myself and my mini-me an early holiday gift.

    Also, love the idea of using recycled fabrics. Also, love her story and how this all unfolded.

    Thanks for sharing her story. I am off to check out her work.
    The Daily Pip recently posted…The Specials: Adopting A Deaf and Blind DogMy Profile

    • SimonDawg November 25, 2016 at 7:57 am - Reply

      Nothing better than being able to combine your talents and skills with your passions. I LOVE her shirts!

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